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Advertising is a fickle mistress. She is an impossible-to-pin-down shape shifter. A flirtatious vixen who changes in accordance with her mercurial moods. She is hard to pursue, but pursue her we must. Her trends, her styles and her passions are on display every day. We explore them in our blog, Piping Fresh. Imbibe along with us.



When clipping turns into clicking
By Agency Creative   
Friday, September 03 2010
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Remember coupon clipping? Mom with the scissors slicing up the newspaper to save a few bucks? Well, the Internet has changed all that. These days, there are downloadable coupons and printable emailed vouchers. There are even money-saving offers on the flipside of our grocery receipts. And that’s just scratching the surface. Take Groupon.com. Groupon is the brainchild of Andrew Mason. It’s a website that turns money-saving offers into a something akin to vigilante justice.
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If you can't eat 'em, join 'em
By Agency Creative   
Friday, August 27 2010
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In 2006, Yahoo! tried to purchase a fledgling Facebook for a cool 200 million bucks. No dice. Then Google attempted “friending” the Social Media pioneer. But Facebook shut the door in its face. Four years later, these spurn courters have each unveiled their very own Facebook-influenced products: Google Buzz and Yahoo! Pulse.
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YouTube Smackdown
By Agency Creative   
Friday, August 20 2010
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Six years ago YouTube didn’t exist. Today, it is being embraced by everyone from prepubescent Lady Gaga fans to Fortune 500 companies. The latest forward-thinking company to use YouTube to gain market share is the WWE. That’s right, World Wrestling Entertainment.
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The Nike Curse
By Agency Creative   
Friday, August 13 2010
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When it comes to Social Media Marketing, Nike takes its own advice. They just do it. And they do it big.
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Gen Y has a hole in its pocket
By Agency Creative   
Tuesday, August 10 2010
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The twenty-somethings that comprise Generation Y are off to a rocky start. Businessweek.com reports that “unemployment among 19- to 24-year-olds stands at 15.3 percent vs. the overall rate of 9.5 percent.” That’s not good. Add to that, the fact that most of Gen Y will never hold a job that offers the kind of pension plans from which previous generations have benefitted.
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