Allied was expanding their U.S. reach and needed to change their company name, strengthen their brand image and raise the visibility of their factoring company to universal banks and small to mid-sized companies alike.
See what Karen has to say about Agency Creative
"The Agency Creative team has been an absolute delight to work with on the re-branding of our company, Allied Affiliated Funding. Their professionalism, strategic guidance, creativity and keen attention to detail is refreshing. I have been very pleased with the exceptional work and service we have received, and I am glad to have found such a reliable and innovative agency partner."
Karen Tramel
Director of Marketing and Advertising
Allied Affiliated Funding, LP
Brand Identity Agency Creative explored naming and a wide range of logo solutions. The final mark features a simple, stylized “A” formed out of the negative space.
Brand Strategy Agency Creative analyzed the market and studied the target audiences. The strategic platform became obvious––transformation. The tagline flowed effortlessly from this strategy: Transforming Your Options.
Print Collateral Butterfly wings became the motif. This visual promise of transformation is brought to life in each and every piece of print collateral.
Website Development Agency Creative designed an intuitive, user-friendly website that carried the “Transforming Your Options” theme from page to page.
E-blasts & Newsletter The campaign sends out regular e-blasts to keep customers and prospects up-to-date on Allied and industry news. A newsletter with helpful advice was also developed for customers.
Tradeshow Booths We designed a portable tradeshow booth to introduce the new logo, name and image to the financial community. Still in its early stages, this integrated rebranding has proved to be successful for Allied in establishing top-of-mind awareness and a strong brand presence as an industry leader.
Results The “Transforming Your Options” campaign has successfully increased Allied‘s top-of-mind awareness among all channels and established them as an industry leader.
