Carondelet Neurological Institute

The Carondelet Health Network needed a new brand identity system and long-term strategic partner to help them promote their multiple medical centers and services in the Tucson area. As part of this effort, Agency Creative helped launch one of the most advanced neurological facilities in the Southwest. The Carondelet Neurological Institute would be the first in hospital in the U.S. to be bring online the world-class BrainSuite ICT.

“Agency Creative performed an in-depth discovery and review of our regional competitors which led them to the development of an insightful strategy and innovative campaign that effectively positioned our network as a leader in advanced neurological care. ” Beverly Reiman Marketing Director Carondelet Neurological Institute

Brand Identity Agency Creative designed a comprehensive brand identity system for the entire medical network, including a mark for this new neurological facility.



Brand Strategy After an audit of regional healthcare providers and patient needs, Agency Creative developed a unique positioning of “Leading the way” by providing unparalleled neurological care to residents of Southern Arizona.



Outdoor Agency Creative created outdoor boards featuring the campaign tagline: Unparalleled Neuro Care, Non-stop Commitment.



Collateral Agency Creative developed collateral outlining the world-class offerings of this new neurological institute.



Results The integrated campaign raised the regional visibility and awareness of the institute. After twelve months, patient referrals exceeded the client’s goal by 12%.