The Dallas Renaissance Hotel was beginning a long, “pardon our dust” renovation. But, instead of apologies, they wanted to give their guests and meeting professionals something to look forward to. So how do you show the world a total makeover before the makeover is total? Easy.
See what Tim has to say about Agency Creative
"I could sense right away that the Agency Creative team would connect with our marketing mission. They took the time to understand our long-term strategy, they did their homework and then they nailed it. We're proud to have their marketing support for our hotel's renovation and expansion."
Tim Sullivan
General Manager
Renaissance Dallas Hotel
Brand Strategy Agency Creative leveraged the one thing that wasn’t changing in this head-to-toe renovation––the hotel’s iconic shape. The campaign line became “The shape you want to be in.”
Website Development We developed a website that featured the three phases of the hotel makeover.
Direct Mail We created direct mailings to past guests, travel agents and meeting planners featuring free iPods and suite upgrades.
E-blasts We e-mailed past guests and meeting planners a variety of promotional offers.
Menus, arrival packets and more Guests of the hotel were reminded of the makeover everywhere they turned. Posters in elevators, door hangers, table tents down to the very key card carried the message.
Results Renaissance Dallas’ “The shape you want to be in” campaign successfully engaged past guests, travel agents and meeting planners. It created both awareness and enthusiasm for the exciting renovation going on at this landmark property.
