Bringing a Clear Vision to the Forefront

Bringing a clear vision to the forefront

Agency Creative is thrilled to announce our recent partnership with AEG Vision, headquartered in Dallas, Texas. The agency has assumed national media duties for AEG as the company continues to grow and expand their practice locations in key markets. These duties include media planning and buying activities for over 35 of AEG’s physician-owned brands in 40+ markets across the country.

The agency’s primary goal is to support each AEG brand and drive patient bookings at the local practice level. To that end, the agency has developed annual media plans for each brand that incorporate a robust mix of digital, social and traditional tactics. A major component of the media mix is CTV and digital display ads served through AdTheorent, a publicly-traded DSP headquartered in New York who is at the forefront of machine learning-based programmatic media. The agency is also tasked with tracking, monitoring and optimizing media efforts for each brand.

“In our initial discussions with Agency Creative, it became clear they had the strategic media capabilities as well as the depth of reporting insight that we need and expect,” stated Allison Lancaster, Senior Director of Marketing for AEG Vision. “We’re pleased with the preliminary results and are looking forward to further honing our media strategy throughout 2024.”

Scott Schindele, VP Client Services of Agency Creative, echoed the excitement about this new initiative. “AEG Vision is a well-known and highly respected organization in the optometry world. We’re looking forward to a long and productive partnership in service of their 2024 goals and beyond.”