A Smarter Brand Marketing Process
What’s the question I hear most from chief marketing officers? What is your brand marketing process? And as much as I would like to think our agency’s branding process is some mysterious, secret-handshake affair, the fact is, our Combustion brand marketing process is mostly common sense, hard work, thorough digging and the unique ability to […]
The “Middle Child” – Marketing to Generation X
There is a ton of research about understanding the “Millennials.” There is plenty of data about the changing needs of the aging “Baby Boomers.” There are more and more articles about the psychographic dynamics of the emerging “Gen Z.” But whatever happened to the information for marketing to “Generation X?”
Is Your Marketing Plan Keeping Up with the Growth of Mobile Users?
We live in a time of rapidly changing technology and behavior. Maybe you haven’t noticed it yet. But, odds are, your company’s website mobile traffic has been rapidly growing. And this is not just a trend in your industry, we are seeing this in all verticals.
Doing the Right Thing
Doing the right thing is typically not the easiest solution. It can cost you more time, less profit, or make you at odds with the majority.
Best Practices in Effective Integrated Advertising
You may be asking, “What is effective integrated advertising?” That’s a fair question.
