Mobile Banking Marketing
The technology has arrived! Mobile banking is slowly transforming the typical banking experience. 66% of bank customers use their mobile device to view account balances. 36% use it to pay bills. But not all bank and credit union customers are availing themselves of this time saving service. This is where smart marketing comes in. Moving […]
Digital Tips for Pharma Companies
Modern medicine is all about specialization. And the same can be said about pharmaceutical marketing. Little wonder that pharma companies––big and small––are seeking out third-party expertise when planning and implementing digital tactics.
8 Digital Tips to Help Your Financial Institution Reach More Customers
Is your financial institution doing all it can to establish a transformative digital marketing presence? Here are 8 tips on how to make your digital marketing performer better:
Hacker-Proofing Your Website
Google the word hacker and what floats to the top? A website called elite-hackers.com. This nefarious site offers hackers and hobbyists the latest information on new viruses, programs and Windows vulnerabilities to keep them abreast of “what is happening” in the colorful world of cyber terrorism. Nice, huh?
Conversion Tracking: Choose your Weapons
The web analytics business is booming. Which means a proliferation of sleek digital weapons all promising to provide insight into the ROI of your organization’s digital marketing. But measuring Key Performance Indicators (KPIs) are less about what tools you use and more about establishing clear benchmarks. Before you define your organization’s goals, you need to […]
The 5 Essentials of Effective Digital Buying
No matter the size of your business’s piggy bank, budgeting for digital media to promote your brand has never been more important. Today, both B2B and B2C brands are recognizing that their prospects are living and searching on the web. How do you reach them? Take your pick: text ads, banner ads, video ads and […]
Why Optimize Your Business Website for Search Engines?
I’ve been busy. I’ve slogged through 50 some blogs, watched 20 videos, and visited a myriad of websites. Add to that, 3 thick boring books. One about on-page Search Engine Optimization (SEO), one about the latest algorithmic updates from Google, and lastly a torturous tome on link building and off-page SEO.
