A wise man once observed that a picture is worth a thousand words. To which I reply: a video is worth a thousand pictures. It’s true. Studies indicate that 73 percent of American adults are more likely to buy your product or service after watching an online video about it.
This is why adding more video content to your company website is not a nicety, it is a necessity. Here are some places where online video can improve your website’s performance.
Put Online Video on the Home Page
A video on your home page can lower your bounce rate by getting the visitor hooked. A home page video should only be 30 seconds or so in length. This can simply be an overview “sizzle” piece. Powerful music. Cool graphics. Energetic cutting. Or it can be a spokesperson welcoming the visitor to your company site. Videos are usually the first thing people click on when they land on your page.
Put Online Video in Your About Section
This is the part of the website where you introduce your company. Why not talk directly to your visitors with a brief video? The video should parallel the written content of the page. You can use an actress or actor or consider putting your founder in the spotlight.
A wise man once observed that a picture is worth a thousand words. To which I reply: a video is worth a thousand pictures.
Add Video to Your Blog
Blogging is a great way to demonstrate a product or to provide tutorials to your customers and prospects. Video is the perfect means of outlining the specific steps in a task instead of just creating a boring list. It’s the difference between watching Martha Stewart prepare a quiche and reading the recipe from her cook book.
Add Video to Your e-Commerce Section
Even though most purchases are now made online, customers can be reluctant to buy a product they cannot see in person. By adding video, you can show details of your product and let your prospects watch the product in action.
Add Video to Your Landing Pages
According to Unbounce, “explainer” videos can boost online conversions by as much as 20 percent.
The Shorter, the Better
People on the web are in a hurry. Try to remember to keep your videos under a minute and a half, tops.
We hope these tips have shown you how video can give you a more effective website. If you need a marketing resource to help you script and film your next video, we would love to lend a hand. Give us a ring at 972.488.1660.
We are a Dallas advertising agency with extensive expertise in online video production.
