Why we recommend rich media advertising
As your advertising agency, we strongly recommend incorporating rich media ads into your marketing mix. Here’s why:
Engagement Powerhouse: Rich media throws out the static ad rulebook, replacing it with interactive experiences that captivate users. Videos, animations, games – these elements skyrocket engagement rates compared to standard banners. Studies show a 267% to 1000% increase in click-through rates (CTRs) and a staggering 7.44 times higher engagement rate globally. Rich Media Ads for Maximum ROI, Publift; Rich Media and Video Benchmarks, American Association of Advertising Agencies.
Memorable Impact: Rich media isn’t just about clicks; it’s about creating a lasting impression. Interactive experiences become mini-narratives or entertaining diversions, fostering brand recall far exceeding a passive banner.
Multi-Faceted Approach: Rich media complements your overall media strategy. It injects dynamism into your ad campaign, grabbing attention while other tactics, like social media or search ads, nurture leads further down the funnel.
4 way swipe rich media ad
Beyond the Rich: A Complementary Mix
Rich media is a powerful tool, but it’s most effective as part of a well-rounded campaign. Here are some ad units that perfectly complement rich media to shepherd users through their buying journey:
Social Media Ads: Social media platforms offer a fantastic way to extend the reach of your rich media campaign. Share snippets or teasers of your interactive ad to pique user interest and drive them to the full experience.
Native Advertising: Native ads seamlessly blend into the user experience, fostering trust and engagement. Consider native placements alongside content relevant to your rich media ad’s message, subtly guiding users towards conversion.
Retargeting Ads: Rich media can spark initial interest, but retargeting ads ensure your brand stays top-of-mind. These targeted ads reach users who have already interacted with your rich media campaign, gently nudging them further down the conversion funnel.
Paid social ad
By combining rich media’s interactive power with these complementary ad units, you create a cohesive campaign that captures attention, fosters brand awareness, and ultimately drives conversions.
Learn how Agency Creative can help boost your brand by calling us at 972.488.1660 or by contacting us online.
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