LIFT Dallas Non-Profit Marketing Case Study

LIFT is a Dallas non-profit that helps adults with basic literacy, ESL programs and GED prep. To maximize corporate and private donations, Agency Creative refreshed their positioning followed by a killer campaign designed to raise awareness (and dollars!) for their critical mission. The catch…their most important fundraiser, Toast to Literacy, was only six weeks away. We subsequently built a two-pronged strategy focusing on how literacy impacts the individual learner, as well as the positive ripple effect it creates on their families, their communities and all of North Texas. Six short (and caffeinated) weeks later, we rolled out a new campaign called Literacy Changes Lives anchored by an award-winning video.