A few years ago, Forbes compiled a list of America’s best-loved taglines. At least half of these advertising lines dated back before 1975. These days, more and more brands are

In the 1960’s musical Gypsy, a bawdy stage tune proclaims You Gotta Have A Gimmick. Although this upbeat number was basically issuing advice to would-be burlesque dancers, the sentiment should

It used to be that humor and advertising were like oil and water. They just didn’t mix. The early advertising pioneers avoided humor like it was the plague. The sage

We all know the answer. Mild-mannered marketing never produces super hero-size results. And yet, one marketing director after another has taken a modest marketing budget and spent it in modest

What is your company’s brand? What is its personality? Does your brand have a consistent brand promise? If you are like a lot of businesses you might get a variety